New App will help locate missing pets in real time

Finding Rover Launches Free Mobile App to Reunite Lost Dogs With Their Owners

Platform’s Proprietary Facial Recognition Technology Instantly Identifies a Missing Dog

MarketwiredPress Release: Finding Rover – Wed, Jul 17, 2013 8:50 AM E


SAN FRANCISCO, CA–(Marketwired – Jul 17, 2013) – Finding Rover, a free mobile app for finding lost dogs in real-time, today launched its platform and mobile application. More than 10 million pets go missing each year, according to The Humane Society of the United States. Finding Rover’s state of the art facial regcognition technology helps reunite more dogs with their owners by enabling anyone to instantly identify a missing dog on the spot simply by taking a photo on a mobile device.

Finding Rover features a comprehensive lost and found dog notification system that sends a push notification ahnd social feed photo alert if a dog is lost or found within a 10 mile radius. Users can also view an interactive map of their area, which will show them where dogs have been lost or found, as well as the time and date. If a user spots a lost dog, he/she can take a photo either within the app, or upload a photo from a device’s photo album. Once a dog has been found and identified through Finding Rover’s facial recognition software, the finder will receive information on how to notify the owner.

“A dog is a beloved family member and if it goes missing it can be devastating to everyone involved,” said John Polimeno, CEO and founder of Finding Rover. “We want to do everything we can to safeguard our dogs from being lost forever. Registering a dog on Finding Rover is another step all owners should take to further protect their cherished pet.”

Key benefits include:

  • Simple to register: Registration is easy through Facebook and email — all you need is a picture of your dog and a zip code.
  • Easy to use: Anyone with a mobile phone can take a photo of a lost dog, which will be instantly posted on Finding Rover.
  • Technologically advanced: Finding Rover spent two years with The University of Utah research and development (R&D) department creating its proprietary facial recognition technology. Finding Rover has the only technology that instantly recognizes a dog on the spot.
  • Social: Finding Rover unites dog owners based on common interests and provides a forum for users to read up on the latest dog news, share content and interact.
  • Free! Finding Rover is free to download.

Friends and family can also create a social “pack” with their dogs on Finding Rover to share common interests and interact, in addition to pre-defined packs on the app.

“People are turning to niche social media platforms, such as Finding Rover, as a way to communicate with people with similar interests,” said Polimeno. “Finding Rover is for anyone who cares about dogs and wants to make sure they find their way back home, regardless of if they own a dog or not. Our goal is to be an essential part of dog lovers’ day-to-day routines that they can rely on in the event of a missing dog.”

Finding Rover is currently available on iOS, online at and the company plans to release an app for Android this year.

To view an overview video, visit:

About Finding Rover
Finding Rover is a free mobile app for finding lost dogs in real-time and provides a platform for dog lovers to interact and share content based on common interests. It helps reunite lost dogs with the families that love them and uses proprietary state of the art facial recognition technology to instantly identify a missing dog simply by taking a photo on a mobile device. Finding Rover was founded in 2013 and is based in San Francisco. For more information, visit


Jessica Cheney
Atomic PR for Finding Rover
Email Contact


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